When we started Gel 15 years ago, we knew the type of agency we wanted to create. One that nurtures relationships, fosters creativity, innovates constantly, balances fun with profit and makes time for an "a-pint-ment" or two along the way. It’s our team of strategists, marketers, designers, and developers who breathe the creative intelligence into our campaigns.

Tom Ambeau

Meet Tom

Tom Ambeau is Gel's founder and managing partner. He is the source of the creative intelligence here. He’s the main reason our clients choose to work with us. He just gets it. He’s been an entrepreneur for over 25 years. He co-launched a startup, took it public, got squeezed out, bought an agency, and the beat goes on. Tom holds a BA in Political Science from the University of Western Ontario. He has public company Board experience as well as volunteer Board experience with the Downtown Barrie BIA. Tom’s that guy who plays any sport well, has mastered freelance cooking, and anyone who knows him knows he’s a die hard Leafs fan.

Meet Shannon

After 20 years of corporate sales and marketing in the pharmaceutical sector, Shannon decided to step out. Leaving at the top of her game, having been part of the marketing team that launched the most successful product in industry history, Shannon Ambeau joined Gel as the strategy partner. She holds an MBA from the Schulich School of Business, a BSc in Kinesiology from the University of Waterloo and is faculty at the Georgian College Business and Management School. Shannon’s a blogger, writing about life, love, and tacos on the weekly.

Shannon Ambeau

Our Approach

Our approach to marketing is different. It’s grounded in Creative Intelligence. This means beginning every project, regardless of scope, with a strategy discussion before we think about crafting solutions. We challenge you. We get to the root cause of your pain. We aren’t afraid to test your assumptions, to ask the tough questions and at times, to be the contrarian. This allows us to build better brands.

Whether we’re helping you discover or refine your story, unlock untapped value in your brand to grow your business or trying new methods of communication to deepen the connection with your audience, we partner with you throughout the process so that we get it right.

We invite you to explore our work, discover our culture and connect with our story.

  • strategy
  • branding
  • marketing