Barrie Craft Beer and BBQ Festival
The Barrie Craft Beer and BBQ Festival is a signature annual event of the Downtown Barrie BIA. Gel was tapped to “recarbonate” one of its largest annual event properties in an effort to compete with larger food and beverage festivals in Ontario. We created a brand identity and social media strategy. We also designed a website, marketing collaterals, and wayfinding signage for the event space.
We created brand extensions like the Craft Beer Trail, Brewmaster Sessions, and Beer Dinners to increase visitor engagement. The strategy paid off, attracting more than a dozen brewers and cideries from across Ontario to the festival and boosting event attendance to over 15,000 visitors.