Central South Regional Stroke Network
The Central South Regional Network located at Hamilton Health Sciences hired Gel to design a visual identity and website to service their public with timely medical information along the entire stroke continuum of care. The brand mark was carefully designed with two primary objectives in mind; to clearly identify the therapeutic area and to illustrate the regional interconnectivity of the network wide stroke care partners. Design elements such as the matrix within the brain were chosen as a way to communicate this important message.
The website was structured and designed to provide its user groups with independent communications platforms. Unique content strategies and personas were developed for primary care providers, stroke healthcare providers and the general public. The outcome was simplified communication, delivering the right message to the right community member in the right context.