Electrolux Major Appliance is a manufacturing partner for the Kenmore brand of appliances. Gel developed the in-store collaterals to support the sales associates at retail. The work ranged from product catalogues to POS materials.
With a crowded retail environment, Electrolux wanted to provide visual aids to help sales associates position Kenmore as the preferred brand. A litany of product specifications, along with features and benefits, were cleverly laid out in a format that was quick to reference, providing sales associates the tools they needed to grow sales at the POS level.