Natalie Scott, a Canadian business and life coach, was ready to establish her professional brand and take it online. Gel took @theheartinspiredentrepreneur through our brand discovery process to bring clarity to her professional coaching business. Through several strategy sessions, we were able to unpack her “why” and develop the brand.
Gel built the brand identity, positioning and messaging and brought it to life in an elegant wordmark that expresses its essence. We designed and built a website that captures Nat’s infectious, positive energy, featuring custom photography. The work has raised brand awareness and grown the business, connecting Nat to her “SoulTribe” and winning her new clients.