- Brand Identity Design
Mortgage Wellness Group is a fast-growing residential mortgage brokerage providing premium client services. They approached Gel to rebrand the business to attract a new demographic and strengthen the brand to further grow the business.
Gel guided the Mortgage Wellness team through a rebrand to reach a new customer segment. Beginning with a brand exploration, part of the broader brand building process, we clarified the essence of the company’s value proposition — the brand experience they wanted to provide their clients and defined the brand attributes, values, and messaging.
With a clear direction for the new brand, we designed a new logomark and built a complete suite of branded collaterals. We also designed advertising creative and both interior and exterior building signage.
Mortgage Wellness is now Simcoe County’s largest residential mortgage brokerage! We’d like to think the rebrand played a part in positioning the company as a market leader.