Mortgage Wellness Group is a fast-growing residential mortgage brokerage that provides premium client services. Gel guided them through a rebrand to reach a new demographic and grow the business. Beginning with a brand exploration process, we unlocked the DNA, getting to the essence of their value proposition — the brand experience they wanted to provide their clients. Gel then redesigned the logo mark, built a complete suite of branded collaterals and advertising creative. Gel also designed interior and exterior building signage.
Mortgage Wellness was at a pivotal point in the company’s evolution when they engaged Gel, repositioning as a first choice banking alternative rather than a lender of last resort. The brand discovery and rebrand achieved the result, elevating the brand and growing market share through new customer acquisition.